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At Rombouts immediately after roasting and grinding the coffee is packed the air is flushed out to keep the coffee fresh; in addition each pack is fitted with a special valve to ensure maximum freshness.
Once a pack is opened and the coffee comes into contact with the air the wonderful flavours and aromas (aromatics) of the coffee are easily lost. The oxygen in the air starts reacting with the natural oils a process known as oxidation which makes the coffee go stale. So storing the coffee properly is essential.